To grow your Instagram following and engagement, you need to use hashtags. We decided to do an experiment and posted the same photo twice, one with hashtags and one without. The post with hashtags got double the likes and we even got a few new followers. Here are our tips for how to choose Instagram hashtags.
Use Trending Hashtags:
Instagram now has trending hashtags. If you see something trending, and it makes sense for your personal brand, join the conversation. And it doesn’t just have to be in the moment. You can predict trends by creating a content calendar in advance. Make note of national holidays, creative holidays (like National Cupcake Day) and pop culture events.
Find Your Tribe’s Hashtags:
Who’s in your tribe? Anyone you want to attract such as women you admire who have built the type of brand you’re cultivating. Use the hashtags that they and their followers use. Don’t know where to start?
Try these:
- Bright Feeds: #acolorstory #flashesofdelight #thehappynow
- Photographers: #VSCOcam #vsco #iphonography #risingtidesociety #fujifilm
- Minimalist Feed: #whywhiteworks #whiteaddict #postitfortheaesthetic #thatsdarling #seekthesimplicity
- Dreamy Feed: #thatsdarling #risingtidesociety
- Entrepreneurs and Inspirational Posts: #inspiremyinstagram #girlboss #womeninbusiness #femaleentrepreneur
Use Related Hashtags:
The related section is your treasure trove for finding hashtags that are relevant to your post. You’ll discover a lot of relevant hashtags to your niche and expose your Instagram photography skills to a whole new base of potential customers, clients, and readers.
Keep Your Caption Concise:
Instead of posting a long string of hashtags in your caption, post them as the first comment. You can still post up to 30 hashtags but your caption will be cleaner and easier to read.
Choose Your Own Hashtag:
Create a hashtag (or multiple hashtags) for your business or personal brand. You’ll be able to see all of your photos on a certain topic and you’ll encourage customers to share their purchases.
What are your tips for how to choose hashtags for Instagram?
Reese Evans the founder of Yes Supply Co.
These are great tips! I need to start looking more at the related hashtags before I post. And I completely agree with you about putting your hashtags in the first comment, and not in the caption.
http://www.livinginsteil.com
Lovely! I didn’t know some of these great #hashtags. Thanks for sharing xo!
Love this! I am trying to work on my IG game so this came at the right time.
xoxo, Jenny
I’ll have to start using these! Thanks so much for sharing.
XOXO
mQs
http://www.shorelifeofm.blogspot.com
I love these hashtags! I utilize some of them, but not all. Need to check them out!
thank you so much for this!!!!
I love the idea of creating your own hashtag! I keep trying to figure out a good one to use, but haven’t had any luck yet!
xo
Sami
http://www.theclassicbrunette.blogspot.com
Great tips! Adding the perfect hashtags can make all the difference!
xo Ashley
I definitely think it is helpful to look for your instagram “tribe”!
Thanks for the tips! My IG definitely needs some cleaning up LoL
I love this! It took me a while to learn all of this, but now that I have I don’t know how I did it differently before! Such a useful post.
xo,
Sara Kate Styling
I never used to use hashtags but I have been lately. I really think they help get followers and likes.
I always love finding new hashtags to use! They’re such a great way to grow your Instagram. xx Merisa | Monogrammed Magnolias
Hashtags are seriously so important! They’re how i found my photographer in Austin and how I find different people to follow and interact with
xo
Lauren
The Fashionista’s Diary
I’ve never thought about using related hashtags as well, that’s awesome. Great tips!
http://thealwaysblog.com
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Hmm is anyone else encountering problems with the images on this blog
loading? I’m trying to find out if its a problem
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appreciated.
I’m sorry, experiencing some major tech difficulties. My developers are on it now!