During a job interview, you’re likely to be asked why you want to work at the company and why you’re excited about the role. To answer these common interview questions effectively, you need an in-depth understanding of the company. You need to demonstrate that you’ve taken the time to understand the company’s mission, values, operations, and goals. The interviewer wants to know that you’re not just looking for any job, you’re truly excited about the role and company. By thoroughly researching the company, you’ll be able to show why you’re interested in the role and company and why you’re a good fit. Here’s how to research for a job interview.
1. Explore the company website:
Start by reading the company website to get a thorough understanding of the company. I recommend checking these pages:
-About us: Learn about the company’s history, the products or services it offers, and the organization’s mission and values.
-Careers page: Read about the team, values, company culture, and what it’s like to work at the company. Many companies describe their professional development programs, employee resource groups, and the benefits and perks they offer employees.
-Products or services: This is where you can learn about the products or services the company offers and what makes them unique.
-Press: Read recent press releases and news about the company.
2. Check the company’s social media profiles:
Next, look at the company’s social media profiles to learn about how they promote their products or services. This step can also help you get a feel for the company culture, dress code, and updates like new offerings.
3. Read employee reviews:
You should take company reviews on sites like Glassdoor, Comparably, and Indeed with a grain of salt — people usually only write reviews if they love something or hate it — but it can help you learn what it’s like to work at the company. I also recommend clicking “Interviews” to learn about the interview process and questions you might be asked.
4. Learn about the team:
Research for a job interview by finding out more about your interviewer and key team members. Learn about:
–The interviewer: I’m always less nervous for an interview when I know a little bit about the interviewer. I recommend checking their LinkedIn page to see their work history and education. You might be able to bring up something you have in common, like that you both went to the same university or worked at the same company.
–The leadership team: Familiarize yourself with the founders and executives by skimming their bios on the company website.
5. Engage your network:
If you get to the final stage of the interview process, it’s helpful to speak with people who work at the company or worked there previously. They are likely to be more honest about their experience so you can get a feel for whether you want to join the team. Use LinkedIn to see if any of your connections work at the company or worked there previously or if you know anyone who can make an introduction. You’re more likely to get a response if you have an easy “ask.” Instead of asking them to meet or speak on the phone, introduce yourself, mention that you are interviewing at the company, and ask if they enjoy working at the company and how they’d describe the company culture.
6. Review the job description:
This is the most important thing you can do to research for a job interview. Look at the job description again to understand the responsibilities and necessary skills and experience. Review your resume and make sure you can discuss how you’ve gained the skills and experience they need from past roles or your academic achievements.
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