I help media companies and brands build editorial programs that drive traffic, engagement and revenue.
I’m a senior editorial leader with more than a decade of experience building and managing high-performing content teams across digital, print and social platforms. My work combines strong editorial judgment with a practical understanding of search, audience behavior and digital publishing. Most recently, I led the Lifestyle vertical at The Knot Worldwide, where my team generated 35 million annual sessions and $800,000 in affiliate revenue.
I work with teams building or scaling editorial programs and am available for select consulting, fractional editorial leadership and freelance writing and editing projects.
Editorial Strategy
I help organizations define a clear editorial direction and content plan that supports growth.
Services may include:
– Editorial audits and content evaluations
– Identifying gaps and opportunities for growth
– Developing editorial roadmaps and coverage priorities
– Translating business goals into editorial strategy
– Audience-focused service journalism strategy
– SEO-informed editorial planning
– Affiliate and commerce content strategy
– Generating search-driven content ideas
– Evaluating story ideas and pitches
Best for:
– Media companies refining their editorial focus
– Brands building or improving content programs
– Startups launching editorial initiatives
Fractional Editorial Leadership
I provide senior editorial leadership on a part-time or project basis, offering experienced direction and day-to-day ownership without a full-time hire.
Services may include:
– Acting editorial director or managing editor
– Serving as the day-to-day editorial decision-maker
– Managing and mentoring writers and editors
– Establishing editorial workflows and processes
– Creating editorial standards and guidelines
– Owning editorial calendars and publishing execution
– Prioritizing coverage and content investments
– Supporting hiring and onboarding
Best for:
– Teams between senior editorial hires
– Growing editorial departments
– Organizations building new content teams
Content Development and Launch
I help organizations build and launch editorial initiatives that attract and retain readers.
Services may include:
– Developing new editorial verticals or content programs
– Feature writing and editing
– Thought leadership development
– Launching service journalism initiatives
– Creating audience-focused content frameworks
Best for:
– Organizations launching new content initiatives
– Editorial teams preparing for growth
– Brands investing in long-term content
Work With Me
If you’re interested in working together, please reach out through my contact page.