I help media organizations and brands plan, build and improve editorial content.
I’m a senior editorial leader and long-form journalist with more than a decade of experience managing teams and producing lifestyle and business content across digital, print and social platforms. I’m known for building collaborative editorial teams that deliver informative content and drive traffic, engagement and conversions.
My work combines strong editorial judgment with a practical understanding of search and audience behavior. I help teams create useful content that reaches the right readers and supports business goals.
I’m available for select consulting and fractional editorial leadership projects while exploring long-term editorial roles.
Editorial Strategy
I develop a clear editorial direction and content plan that informs readers and achieves business goals.
Services may include:
– Editorial audits and content evaluations
– Reviewing existing content and identifying gaps and opportunities
– Developing editorial roadmaps and content priorities
– Topic development and coverage planning
– Audience-focused service journalism strategy
– Affiliate and service content strategy
– SEO-informed editorial planning
– Developing search-driven content plans
– Evaluating story ideas and pitches through a search lens
– Ensuring articles are optimized before publication
– Content refresh and optimization plans
– Editorial calendar development
– Defining editorial voice and positioning
– Aligning editorial and business goals
– Identifying opportunities for growth
– Evaluating content performance and trends
Best for:
– Media companies refining their editorial focus
– Brands building or improving content programs
– Startups launching editorial initiatives
Fractional Editorial Leadership
I provide senior editorial leadership on a part-time or project basis. I work with organizations that need experienced editorial direction without hiring a full-time editor.
Services may include:
– Acting editorial director or managing editor
– Managing writers and editors
– Assigning and editing articles
– Establishing editorial workflows and processes
– Creating realistic production schedules
– Developing editorial standards and guidelines
– Improving editorial quality and consistency
– Coaching junior editors and writers
– Helping teams prioritize what to publish
– Serving as a thought partner for editorial decisions
– Building scalable editorial systems
– Supporting editorial hiring and onboarding
Best for:
– Teams between hires
– Growing editorial departments
– Startups building editorial functions
– Marketing teams adding editorial content
Content Development and Launch
I build or scale editorial programs that attract and retain readers.
Services may include:
– Launching new editorial verticals or sections
– Developing content series and recurring features
– Building scalable content processes
– Creating editorial calendars and production plans
– Developing article formats and templates
– Establishing performance benchmarks
– Identifying opportunities for growth
– Planning content that can scale over time
– Developing content ideas that support business goals
Best for:
– Organizations launching new content initiatives
– Editorial teams preparing for growth
– Brands investing in long-term content
Freelance Journalism
I work with publications and brands on freelance journalism projects, including reported articles, lists and service-driven features.
Services may include:
– One-off articles and reported features
– Pitching and developing story ideas
– Service journalism and how-to content
– Career, personal finance and workplace coverage
– Wellness and lifestyle reporting
– Editing and strengthening reported articles
– Ongoing freelance or retainer relationships
Best for:
– Publications seeking experienced freelance writers
– Editors looking for reliable contributors
– Brands investing in high-quality editorial content
Experience
I previously led the Lifestyle vertical at The Knot Worldwide, managing a five-person editorial team that generated 35 million annual sessions and $800,000 in affiliate revenue. I oversaw editorial workflows for a high-volume vertical producing more than 70 monthly articles and helped ensure content was optimized for search and performance.
Before that, I managed the Employer Resources vertical at Monster, where I led a three-person editorial team producing search-driven career and leadership content that reached millions of readers each month. I used performance data and keyword strategy to guide editorial priorities while continuing to write and edit at scale.
Earlier in my career, I worked as a reporter at Forbes and have written for Fortune, Time, Fast Company, Glamour, Marie Claire and other national publications.
Work Together
I work on:
– Short-term projects
– Ongoing monthly consulting
– Fractional editorial leadership roles
To inquire about availability, please contact me at: