If you’ve ever seen an episode of “Shark Tank,” you have seen an elevator pitch example in action. It’s a short and engaging way to describe a business, product, or service. If an entrepreneur got into an elevator with a high-profile potential investor, they could describe their business in a minute or less, just enough time to reach their destination. Having an elevator pitch on the tip of the tongue isn’t just helpful for entrepreneurs; it’s beneficial for job searchers. Your elevator pitch is a concise and compelling summary of who you are, what you do, and what you’re looking for in your career. Here’s exactly how to create an elevator pitch that you can use to impress people.
When to use an elevator pitch:
You can use your elevator pitch when interviewers ask you to “Tell me about yourself.” You can also use it when people inevitably ask you, “So, what do you do?”
If you don’t have an elevator pitch ready, you might be tempted to ramble about everything from where you grew up to a laundry list of your favorite hobbies. After you learn how to create an elevator pitch, you’ll be able to give a poised answer that makes a lasting impression. You’ll impress interviewers and people who might be able to make invaluable connections throughout your job search and career.
When interviewing or speaking to someone from a specific company, tailor your elevator pitch for the job and company. Otherwise, you can use the same general elevator pitch whether you’re at Thanksgiving dinner or a crowded networking event.
How to create your elevator pitch:
Now that you know the benefits of having an elevator pitch, you’re ready to make your own using our elevator pitch examples. Here’s a step-by-step guide to crafting an effective elevator pitch that will make a strong impression.
Step 1: Include one sentence about your background: Start with a brief introduction that provides a snapshot of your professional background. This helps to establish context and gives the listener an idea of who you are.
Example: “I’m the editor-in-chief of the popular professional and personal development site, Elana Lyn.”
Step 2: Mention a big accomplishment: Highlight a significant achievement that showcases your capabilities and sets you apart. This will grab attention and demonstrate your ability to deliver results. It’s beneficial to include metrics to show your accomplishments.
Example: “I am proud that more than 100,000 people read Elana Lyn each month.”
Step 3: Highlight a few of your top skills: Mention two to three key skills relevant to the position or field you’re interested in. These skills should align with the job you are seeking and reflect your strengths.
Example: “I excel at writing, editing, and search engine optimization.”
Step 4: Share what you’re looking for in your career: Clearly state your career goals and what you’re looking for in your next role. This helps the listener understand your aspirations.
Example: “I am excited to continue strengthening my skills as an editor at [Company Name].”
Step 5: Explain the value you’ll provide to a company: End by explaining how you can add value to the company. This should summarize why they should be interested in you and what you bring to the table.
Example: “I’m confident that I can use my writing, editing, and content marketing skills to create engaging content and increase traffic.”
After combining all the elements, your elevator pitch would be:
“I’m the editor-in-chief of the popular professional and personal development site, Elana Lyn. I am proud that more than 100,000 people read Elana Lyn each month. I excel at writing, editing, and search engine optimization. I am excited to continue strengthening my skills as an editor at [Company Name]. I’m confident that I can use my writing, editing, and content marketing skills to create engaging content and increase traffic.”
- Keep it short. Aim for about 30-60 seconds, or around 150-250 words.
- Be clear and specific. Avoid jargon and be straightforward about your achievements and goals.
- Practice. Rehearse your pitch until you can deliver it confidently.
- Adapt. Be ready to tailor your pitch to different audiences.
