It can be tricky to find the balance between working your full-time job and pumping life and energy into your blog. First of all, there’s the fact that you only have so many hours to work with, and so much brain power to contribute. Everyone has to rest! And not to mention, you have to watch out for issues like conflicts of interest, non-compete contracts, and colliding deadlines. Or if you have a major deadline at your full-time job AND in your blog work, you’ll have to choose to prioritize one or the other.
Here is how I balance blogging with a full-time job are transparency, passion, time management, drive, and, perhaps most importantly, coffee.
1. Be Transparent:
I was hired at my current job because of my experience blogging, my writing skills, and my ability to create and cultivate an online presence. The fact that I could do it on my own was a good indication that I could do the same thing for clients.
Throughout the hiring process, and on my first week on the job, I was really transparent about the fact that I was actively growing my blog and freelance writing portfolio. I asked if that would be a problem and learned that it wouldn’t be at this job.
You should also always read the fine print before signing anything. It’s crucial to check if anything you take on could be in violation of a non-compete or similar contract.
I work at an agency where we represent a wide range of clients in multiple industries. I am always careful to evaluate and ask if there is a conflict of interest with one of my articles, blog posts, or brand partnerships. If I think there could be a problem, I ask right away. As a result, I’ve had to stop blog series, say no to a partnership, or go back to the drawing board on a post, but it’s always worth it because I respect the agency and our clients.
The takeaway? If you’re not sure, always bring the question to your employer.
2. Love What You Do:
I am incredibly passionate about growing my blog and my freelance writing career. I am also passionate and energized by my job as a content strategist. This passion has been pivotal to my success thus far. When you are freelancing with a full-time job you’re likely to work late nights, early mornings, and weekends. If you’re passionate about what you’re doing you’ll have a much greater likelihood of success, in part because you enjoy what you do, and in part because you are willing to put in the hours. That’s where the coffee comes in handy.
Also, if you truly love your work, you’re likely to find that both your full-time work and your blog work feed into each other, so growing and putting time into one doesn’t take away from the other. If you are a digital marketer in the day and build websites as a blogger, chances are you’ll learn skills and get insights from each experience you can apply to the other. So it really pays to love both your full-time job and your blog.
I feel fortunate to work at a job that allows me to also pursue my writing and blogging career. I’ve found that my writing and marketing outside of work makes me better at my job. I am constantly learning about new industries, fostering relationships, being creative, and making my writing stronger. My theory has always been that my full-time job comes first but I know that I’m lucky to be somewhere where I can also focus on other things – on my own time.
3. Stay on Schedule:
I write almost all of my blog posts on Sundays and schedule them to go up throughout the week. I like scheduling my content ahead of time so that I can get together with friends, go to networking events, try a fun gym class, go to a museum, and work on pitches, freelance writing, and career profile questions and outreach throughout the week. I also wake up between 6:15 and 6:30 am almost every day so that I can “Wake up an hour early to live an hour more.” It can be really difficult to get into the habit of getting out of bed between 6:15 and 6:30 a.m. every day but it gets easier and, in time, becomes a good habit. Due to my early morning routine, I find I am more focused, happy, and alert when I get into the office. It’s crucial to make time for the people and activities you love – otherwise the hard work isn’t worth it. It helps if you don’t plan to do more than seems possible, and of course, never plan to work on your own private projects during the hours of your full-time job.
4. Get After It:
If you’re going to focus on blogging along with your full-time job, you have to make it clear that you will give 110% at work. I think that if you do great work and consistently exceed expectations, your company will be more accepting of your side project. Do great work and show that you’re willing to put in the hours and the effort.
This same drive and ambition will help you be better at your side projects. When you’re freelancing, building a blog, or building a business, you have to be your own boss. As with anything, there are going to be some parts that energize and excite you and some that don’t. Stay motivated by remembering why you started in the first place…then get a big cup of coffee and get back to work.