Public Speaking Tips You Need to Know

When I tell people I’m a speechwriter, they’re often pretty impressed. Many people think that speech writing is an innate ability that some of us are born with. I’ve even heard it referred to as a “dark art”! But what most people don’t realize is that they have the ability to be a speechwriter too. Most of us will have to give a speech or a presentation during our careers. And if you’re an entrepreneur you’ll find yourself pitching to investors, partners, and clients on a regular basis. If you want to improve your speaking skills you might enroll in a public speaking course or hire a coach. These are great steps for helping you to feel more comfortable speaking in front of a group. Here are public speaking tips you need to know.

But this is only 50 percent of a great speech. How can you possibly become a confident public speaker if you don’t know how to organize what you’ve got to say? To be a stellar public speaker you need to know how write a great speech, presentation or pitch, as well as how to deliver it. The good news is that becoming a pro at writing speeches, presentations and pitches is not a “dark art.” It’s an entirely learnable skill. The most important elements of a great speech are content, structure, and style.

Public Speaking Tips You Need to Know

By Felicity H. Barber

Public Speaking Tips

Content:

This is the meat of your presentation and it should all be organized around one central message or argument. Your audience will probably only remember two or three things you say. So find different ways of reinforcing the same message.

Storytelling is a fantastic technique for doing this. People remember stories because they paint a vivid picture and give the audience characters to identify with. Just make sure your story is 100 percent relevant to your message.

Facts and statistics provide really important evidence, especially if you’re pitching for investment. Think about how you represent those facts.

Don’t say: We have a customer base of 38 million.

Do say: We have a customer base the size of the population of California – more than 38 million people.

The visual image of California will stick in the audience’s minds much better than a random number. If you want to represent a number in this way, stick it into Google with a phrase like ‘size of’ or ‘population of’ and see what comes up.

Metaphors are a clever way to make a complex topic easy to understand. When I’m talking about speeches, I often use the metaphor of a gift. For example: A speech is like a gift you give to the audience, so think about what they’d like to receive.

And to extend the metaphor: The structure is like the box the gift comes in – everything has to fit in the box and it needs to be the right shape, so use a structure that works with your content.

Structure:

A good structure will hold all your content together and make it easier for the audience to understand. There are lots of different ways of structuring a speech – there’s no one size fits all solution – but my favorite structure is a pyramid.

You start at the tip with a story that illustrates the topic you want to tackle. In the middle, you talk about the general issue or problem – this will probably include some facts or statistics. At the base of the pyramid (the most important bit) you show how your speech is relevant to the audience. This might be where you give them an action to do or a takeaway to think about.

The great thing about the pyramid is that the story will get the audience hooked. You’ll have space to provide evidence for your argument, and everyone in the room will know why your speech is relevant to them.

Style:

If you’re making a long speech or presentation you’ll probably write it out word for word.

Here are a few tips to give your speech the professional touch:

-If you’re making a list, make sure it has three items. If you’re using adjectives to describe something, find three. If you’ve got a list of points to support your argument, use three…do you see where I’m going with this? For some reason things in three sound better, so embrace the power of three!

-If you want your audience to wake up, pose a question. They’re ears will prick up because you’re engaging with them directly.

-Throw in some alliteration – use the same letter at the beginning of closely connected words. It will make your pitch, presentation, or proposal more palatable to the audience.

Thinking about how to create engaging content, using a clear structure and employing a few stylistic flourishes, will make your next public speaking appearance more engaging, more accessible, and more compelling for your audience.

So when you’re writing you’re next speech, presentation, or pitch, don’t forget that you are a speechwriter too.

What are your favorite public speaking tips?

Felicity H. Barber is a speechwriter, executive communications specialist and coach. She writes speeches, advises business leaders on messaging and coaches people in the art of persuasion. Before moving to San Francisco from London and setting up her business, Thoughtful Speech, she was an in-house speechwriter at Lloyd’s of London, the global insurer. Prior to Lloyd’s Felicity worked in British politics formulating policy to tackle Violence Against Women and Girls. In 2010 Felicity stood for election, campaigning in the area where she grew up. Fun Fact: Felicity has written a book presented as a gift to Her Majesty the Queen. She can be contacted at felicity@thoughtfulspeech.com or via thoughtfulspeech.com.

This post was originally published on Her Agenda. Image via Gigi New York.

14 Responses to Public Speaking Tips You Need to Know

  1. Ashley says:

    This is so great! I was in debate in high school and all of these are so important, and I’m so glad I learned them early on! These are great tips!

  2. These are such important tips to keep in mind! I’m definitely saving this post as a reference in the future.

    http://www.livinginsteil.com

  3. This is great! love seeing content like this on a gorgeous blog — you go girl!

    xo Christina
    http://www.currentlyexploring.com

  4. Kayleigh says:

    Love this idea! I’m so bad at public speaking I get so nervous!
    http://www.kayleighskloset.com

  5. Tiffani says:

    I love that you touched on the way content is represented. I almost always compare my statistics to something memorable. Last year, I did a presentation on vaccine promotion and compared the size of the audience to the number of children dying because of the lack of vaccinations!It’s crazy how many people are still afraid of speaking in front of others!

  6. Michaela says:

    Thanks for sharing! I’m taking a public speaking class this semester, so I think these tips will help me.

    XOXO
    mQs
    http://www.shorelifeofm.blogspot.com

  7. Alex says:

    What a great post! I am one of the few people that really like public speaking!

  8. Sara Kate says:

    All so true, I love the examples!!! SO helpful and I love that it’s so detailed.

    xo,
    Sara Kate Styling

  9. Jordyn says:

    These tips are SO valuable. I really dislike public speaking, I’ve put myself out there in the past to try and get better at it but I feel a little hopeless. I don’t know if I will ever like giving speeches but that doesn’t mean I can’t improve!

  10. Great tips! Writing a speech from scratch can be intimidating, but these simplification strategies sound awesome!

    xo,
    Stephanie
    Diary of a Debutante
    http://www.thediaryofadebutante.com

  11. Nicole says:

    These are fabulous tips. I wish I was not so terrified of public speaking, so maybe I’ll work on that and get even better with your tips!

    Nicole // Chronicling Home

  12. Jessica Porter says:

    In college, my favorite part of public speaking was using visual aids. It helped my audience not only understand what was being said but also reinforced points of my speech in unique and interesting ways.

    ps – your typewriter is adorable

  13. Despite taking public speaking classes and perusing many, many helpful articles (even writing about the topic myself), I have yet to feel comfortable in front of an audience, which is unfortunate because I work in a highly corporate setting, where confidence goes a long way.

    Do you have any non-technical strategies that have helped you command the room, so to speak, and present yourself in an authoritative way?

    XO, Oksana from FOXYOXIE.com

  14. Allison says:

    These are great tips and great reminders! Thanks so much for sharing–I can definitely use these in my day to day and professional life!

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